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AUTOBIOGRAPHY

​AUTOBIOGRAPHY
Professional ​
Info​​

Hello I am Parul Mehta, 

 

Have 10 plus years of experience in national as well as international markets. With a strong foundation in technology and business management, I have been establishing sound relationships within the organization and with the external environment. Maintained a climate that attracts, keeps, and motivates.

 

Responsible for developing Marketing, Branding & Communication practices. Have also received recognition repeatedly for outstanding performances. Determination, values, culture, ethics, and achievements matters for "me" most as they create benchmarks for sustainable growth.  

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  • Experience in planning, organizing, marketing/ promoting, executing, & reporting

  • Experience in organizing press & media products

  • Experience in organizing program elements of high-level visits and attended as well

  • Experience in developing communication materials for various audiences in particular offline, social media, & events

Work Ex

Worked as Marketing Officer in “Mission Organic Value Chain Development for North Eastern Region” (MOVCDNER) Scheme, under the Ministry of Agriculture & Farmers’ Welfare, Government of India.

 

It is important to meet & understand the issues related to agriculture and farmers during field visits. This further, opens the mindset about upcoming responsibilities and gives wide exposure to developments in the field.

Achievements

  • Class Representative (CR), Management Development Institute (MDI) Gurgaon

  • Winner of Case Study Competition on Organic farming National Social Summit IIT Roorkee, 2020

  • Winner of BrandRace, National Level Case Study Competition, 2019

  • Winner of Germinate | UK-India Education and Research Initiative (UKIERI), 2019

  • Second Position in Guest Houser Article Writing Contest, 2019

  • Top Performer in the Online PowerPoint Competition, 2019

  • Appreciation certificate for a live marketing project on Brand Awareness Analysis, 2019

  • School Finalist in Reynolds scholarship

Skills
Industry Knowledge:

  • Planning & Execution           

  • Market Development & Expansion

  • Product Management

  • Market Intelligence

  • Distribution Management  

  • Export Performa Invoices

Marketing:

  • Go-to-market Strategy

  • Media Planning

  • Marketing communications

  • Outbound Marketing

  • In-Bound Marketing

  • Designing collaterals

Branding, Communication, & Promotions:

  • ATL: Video-spots, Radio jingles, Hoardings

  • BTL: Canopies, Sampling, leafleting, Brochure, Pamphlet

  • Sales Promotions

  • Events, Exhibitions, Workshops

  • Brand Communication

  • Crisis Communication

 

Interpersonal Skills:

  • Presentation Skills

  • Team Management

  • Relationship Building

  • Networking

  • Emotional Intelligence

  • Elegant negotiator

  • Highly organized​

Education
Post Graduate Diploma in Management (PGDM) Executive Management Programme (EMP) 
Management Development Institute
Gurgaon India

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Post Graduate Certificate in Management
International Business
All India Management Association (AIMA)
Gold Medal
New Delhi, India
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Bachelor of Technology (B. Tech),
Biotechnology 

N.C. College of Engineering,

Kurukshetra University

Haryana, India

Entrance Exam Rank |

AIEEE: 136891 State: 4698​

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